Sub Ap! launches its new quarterly magazine with Generationals and Rose Quartz

The throwdown happens at Crowbar tonight

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click to enlarge Generationals headline the Sub Ap! rag launch party tonight. - Cara Robbins
Cara Robbins
Generationals headline the Sub Ap! rag launch party tonight.

The local online music/culture ‘zine originally spawned from REAX has carved out a grassroots niche for itself since launching as Suburban Apologist more than three years ago. This night sees the unveiling of a corresponding quarterly publication. According to SubAp! primary (and sometime CL freelance writer) Ray Roa, “the creation of the magazine comes from a desire to feel newsprint. I personally hate the Internet when it acts as a deterrent between the person online and the real life they're probably reading about. The online world exists to connect you with the Earthbound one. The images and stories we're trying to share in SubAp! are meant to be touched and experienced with as many senses as possible.”

The launch of the 'zine also serves as a way to give REAX a proper send-off. "There's a large REAX retrospective in the SubAp! mag (it's REAX's 10th anniversary, more or less) and the section is both an homage to the people made REAX and also the final bullet to the brain of REAX. It's all SubAp! after this."

With help from THX Management and some great serendipity, the magazine launch party is headlined by two high quality indietronic acts – Generationals bring New Wave-soaked pop and a fresh second album, Alix, while Rose Quartz delivers grooving synth-fueled dance odes. "We feel really lucky to be able to party down with these guys, who've put together a breadth of work that truly soundtracks a good portion of our lives," Roa commented. "As you can imagine, we're all just nerds who love music, design, art, food and getting drunk. SubAp! is loosely based on all the bad decisions we make while we should be acting more grown up. The show is an extension of that I suppose."

Thurs., March 5, 8 p.m., Crowbar, Ybor City, $12.

Some videos by both bands (old and new) below...

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