The Hip Abduction has won several Best of the Bay awards in the past several years, both from the CL Staff and Creative Loafing readers. For the past 18 months, amid relentless touring that has taken them around the U.S. (including NYC to warm the stage for Perpetual Groove at the Brooklyn Bowl, and this week, a headlining gig at the Blue Nile in New Orleans sandwiched between a few shows in Mobile), the funkadelic rock ensemble with deep Afro, dub and reggae persuasions has been working on a follow-up to their 2013 eponymous LP.
The Hip Abduction earned some good press, but more importantly (at least as far as local bands trying to get some national level name recognition goes), the album landed THA a No. 5 spot on the Billboard Reggae Charts. And this with no marketing or radio budget to speak of ... which has spurred the current Kickstarter campaign for THA's new album.
"What if we could release an album with the same driving force that supports a Bruno Mars or Taylor Swift record? ... what if we could release an album record label-style but without the actual record label? Where our fans would support us and help us push our new album to the world? Grass roots to the full effect! That's why we’re here. That's why we want to connect with our people. We want the world to hear this album and we want you guys to be a part of the team."
The album isn't set for release until the Spring of 2016, so THA is not only using it as a means to offset the near 50k needed to get it out, from recording to manufacturing to marketing and publicity, but to hype up and celebrate its release with their fans first.
The album is offered for pre-order in digital, CD and vinyl versions, and in various packages, many of which include exclusive items or experiences not found anywhere else, like the chance to appear in an upcoming Hip Abduction video for a Pledge of $150 or more, or the big ticket ($5k) item — the band plays a party at your house with you and up to 150 of your friends. All fans who submit a pre-order get an immediate download of the new single "Come Alive" (currently playing on Sirius_XM radio) plus the single artwork, an advance download of the new album prior to its release, and access to exclusive updates on the latest happenings plus behind the scenes info and other announcements. Surprise items will to be added as the auction persists,
The band has set a 10k goal that must be met by the auction's end on December 2, and they're already well on their way with more than $4,300 in donations already, but still have a ways to go. Watch the Kickstarter video below, which includes a track off the new album, and check the Kickstarter page here.