On a beautifully overcast summer morning in Wales, just under 400 brave souls amassed on the beach, ready to strip down and charge into the freezing surf like a renegade battalion armed only with their blinding nakedness. Their challenge, to remain in the freezing water for ten minutes in order to defeat the current skinny dipping world record of a mere 250 people. While Guinness World Records is still reviewing the attempt, the group did valiantly raise £13,000 for charity.
This naked mission was organized by British online editor, Alison Powell. She had wanted to go skinny dipping for some time, but her friends kept coming up with excuses, such as the water was too cold or they needed a good excuse. To combat both of these copouts, Powell picked a summer day and organized the nude-fest as a charity event.