starts its own online sperm and egg bank

Unlike the site's dating feature, ugly people will also be able to search for a potential donor.

"Initially, we hesitated to widen the offering to non-beautiful people,” said founder Robert Hintze. “But everyone - including ugly people - would like to bring good looking children in to the world, and we can't be selfish with our attractive gene pool.", an exclusive online dating site created in 2002, now has 600,000 members in 190 countries. To become a member, new profiles must pass a rating process where members of the opposite sex vote "yes definitely," "hmm yes, O.K.," "hmm no, not really," and 'NO Definitely NOT"' based on photos and profile info of hopeful members. The voting is so strict that the site boasts about removing over 5,000 members who put on holiday weight.

This virtual sperm bank allows members to register with their procreation interests. Many are already married or in relationships. Some are single men or women looking to help out infertile couples or single women who wish to be mothers.

So far more than 600 “beautiful” babies have been born to parents who met through the site.

Some believe this comes dangerously close to eugenics, the practice of selective breeding in humans in order to produce genetically superior offspring. It does, but this is what mating is all about. Online and in the real world we choose mates, with the intent to procreate or not, based in part on a mate's attractiveness. This online model simply narrows attraction to the physical, thus limiting the genetic factors that go into producing a successful offspring.

And it's not as though ugly people are not procreating. Visit any Walmart or fast food joint and you will see ugly people and their ugly children in abundance. In fact, this site helps attractive people catch up with the hyperactive procreating habits of people who should be supplied with mandatory birth control.

Beauty is so complex that it is ridiculous to think that two attractive parents will necessarily produce attractive offspring. Beauty comes in so many different forms, is derived from so many different sources, and is so subjective that it's nearly impossible to predict whether a couple will have a beautiful baby. Believe it or not, Beautiful people have ugly children and ugly parents have beautiful children. There's no telling how children will come out in the genetic shuffle. The female child of two beautiful people may get her father's large hands and broad shoulders, but end up with her mother's fat thighs.  Now with genetic beauty constantly camouflaged by cosmetic surgery, makeup, and lifestyle choices, trying to narrow in on beautiful genes becomes ever more complicated. These sites would do better trying to pair people interested in creating a child with a highly specialized genetic gift, like two tall people connecting to make a basketball star, or two Olympic gymnasts popping out a few tumbling babies.

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The dating site,, now has a forum designed specifically for attractive people to share their genetic gifts with the next generation.

" has launched a fertility introduction service to help members and non-members alike procreate,” said managing director Greg Hodge. “There are no financial benefits for us in doing so - we are simply responding to a demand for attractive donors. Every parent would like their child to be blessed with many fine attributes, attractiveness being one of the most sought after. For a site with members who resemble Brad Pitt, George Clooney and Angelina Jolie you can imagine the demand."

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