Best Art Marketing

Creative Clay

For a nonprofit, a moneymaking sideline like merchandising can spell the difference between staying open and closing the doors. Creative Clay, the St. Petersburg arts center that specializes in serving people with developmental disabilities and mental health challenges, deserves kudos for creating a snappy line of playfully hipster-ish accessories, like temporary tattoos, T-shirts and wrapping paper, to help bring home the bacon. Students draw the images printed on each item, like the screaming “beauty queen” cartoon that decorates beer and martini glasses, and earn a cut of the profits. (The remainder is channeled back into product.) Not only are the items fun and totally gift-able — they serve as a distinctive visual calling card for Creative Clay in stores around town. Now that’s smart

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