Best Way to Win Friends and Lose Customers at the Same Time

Opening day at Chipotle in SoHo

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Chipotle burritos are so good and fresh it’s hard to believe the chain is owned by McDonald’s. But on opening day this summer at the new SoHo branch, management decided to give them away for free — and free-burrito fans poured in at such a rate that anyone in need of faster food eschewed the lines and headed elsewhere. (Evo’s, anyone?) Nowadays the lines are no longer out the door — but the burritos are still good (even if you do have to pay for them). 533 S. Howard Ave., 813-254-6450.

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