The story of the What About Blue? organization starts with the tale of how the name came about. A group of three Tampa Bay friends wanted to raise awareness about the global water crisis. Kevin Lilly, Jesse Landis and Missy Hurley wanted to form an active group to make a positive change. “We were trying to think of names,” said Lilly. They definitely wanted something easy for people to remember them by. They realized that color-branding just might do the trick. “When I say ‘pink,’ you think of breast cancer awareness. When I say ‘green,’ you think of the environment,” Lilly said. The group started playing around with that concept, and suddenly Lilly blurted out as a color possibility: “What about blue?” And that started it all.
This article appears in Apr 15-21, 2009.