'Ecotopia': New Facebook game with a green message has a famous face behind its creation

The Ecotopia Facebook page states:

In this eco-friendly heroes-versus-villains Facebook adventure, Ecotopia players begin with a dirty, uninhabitable environment and must generate resources by completing immersive in-game missions. Resources are then used to develop a colorful and exciting sustainable city that players can customize to create their own utopia. Players can also connect with their Facebook friends, sending gifts to each other and visiting neighboring maps to perform helpful actions. In a feature new to social gaming, players will also be heavily rewarded for performing real-world acts of green and incorporating them into their Ecotopia gaming experience.

But how will this eco-conscious game with a 'green' message be able to compete against popular Facebook games like Cityville, Farmville and Mafia Wars?

"Talkie’s new game will empower users to get excited about protecting nature and making environmentally smart decisions in their everyday life," said Peter Seligmann, chairman, CEO and founder of Conservation International.

Ecotopia will be released on Facebook on Monday, April 4th, but you can take a look at its pre-launch page here.

Information via MNN; image via Talkie.

Move over Farmville! There's a new game coming to Facebook that aims to teach users about sustainability and environmental issues. And it has a famous face behind its creation — Harrison Ford.

Created by Conservation International — for which Harrison Ford is vice chairman of the organization’s board of directors — and designed by Talkie,"Ecotopia" will allow users to create their own "utopia" by keeping up their virtual cities and reversing environmental damages done to it.

"As a passionate supporter of Conservation International’s work, I am excited that Talkie and CI are collaborating on Ecotopia," said Ford. "This game represents a refreshing new way to engage millions of people in addressing critical environmental issues and finding solutions that work for the well-being of humanity."

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