Earlier this week, the Republican National Committee announced Monday a new Hispanic voter outreach effort in Florida and five other battleground states, focusing exclusively on economic issues.
But Barack Obama's campaign manager isn't impressed.
"I feel very sorry for those organizers on the ground taking those jobs," Jim Messina said Wednesday on a conference call, which came on the same day that the Obama for America team announced the first in a series of Spanish language television and radio ads. This ad highlights Obama's record on education, and is being shown in Florida, Nevada and Colorado.
By now everyone knows that Barack Obama owns a huge advantage over Mitt Romney when it comes to the Latino vote in 2012 (something Romney admitted in his speech in Palm Beach on Sunday where he was quoted as saying that polls showing such a discrepancy “spell doom for us").
But just as with every other bloc of the electorate that supported him in 2008, Team Obama's challenge is to motivate those supporters to go to the polls in similar numbers this time around, which isn't easy after three years of economic stagnation.
There is also the thought that his administration is in trouble with such voters (despite the polls showing him with robust leads over Romney) because of his administration’s immigration enforcement regime and lack of progress on comprehensive policy change.