Fight for Florida Latino voters is on between Obama & GOP

On the conference call, Messina and New Jersey Democratic U.S. Senator Bob Menendez took turns bragging about all that Obama has done for Latinos in his three years in office, while assailing Romney's campaign rhetoric regarding immigration, such as his endorsement of the controversial Arizona law that reignited the national debate about illegal immigration two years ago.

Here's that Spanish language ad being broadcast in Florida, with the English translation underneath:

I was the first in the family that was going to college.
I was motivated just thinking that I had to do this for my family
All the sacrifices that my mom had made, my grandma, my aunt... were made so I could be successful.
My name is Daniella Urbina and I?m an organizer for the campaign of President Obama, here in Denver.
My mom never took vacations; she?s sacrificed so much.
President Obama understands us. He understands what it?s like to not have what everyone else has.
He reformed the lending system to put college more in reach of young people.
Financial aid is very important to the Latino community, because many times we don?t have the money to go to college.
Since President Obama took office, things have gotten better.
And the President is not going to stop

In an essay, Ali A. Valenzuela, assistant professor of politics at Princeton University writes that Latinos have grown disaffected from both parties due to their failure to move on immigration reform since 2009:

Presidential politics, inaction on immigration reform, and increased action on immigration enforcement over the course of President Obama?s first three years in office have contributed to worsening attitudes towards the president and Congress among the Latino electorate. While Latino voter issue priorities have remained fairly stable over this time period, relationships between issue priorities and presidential and Congressional approval, party identification, and the certainty of voting have moved considerably. Among Latino voters, the significant drop in presidential and Congressional approval since 2009 can be explained in part by issue priorities.