Back in the day, it was all about brick and mortar location – having flashy signs outside, using little stands to show what specials were going on, and trying to catch the attention of window shoppers.
Now, it's not as simple. Businesses are not only in brick and mortar, but running their own websites and blogs, as well as handling (or hiring others to handle) their social profiles. So in a world where we're flooded with a billion techniques, what are the core rules that a small business can follow to assure that they're not getting overlooked online?
This article appears in Oct 21-27, 2010.