The social media landscape is not a forgiving place.
Though opportunities abound, it's tough for business owners to implement a social media idea that pays off and takes root.
The good news is that social media marketing platforms like Facebook and Twitter make it easy to experiment, and you can often get instant data about how many people have shared, seen or used your new application.
But unless you're a real marketing genius, it might be a good idea for you to look to successful examples for ideas.
Here are six brands that aren't going anywhere due to their clever and consistent use of social media.
This article appears in Feb 24 – Mar 2, 2011.