Greenpeace's new "Unfriend Coal" campaign against Facebook

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To learn more about this campaign and to sign up for updates, visit Greenpeace's "Unfriend Coal" page.

Greenpeace is currently campaigning to "unfriend" Mark Zuckerberg and Facebook unless the company drops its plans for using coal to power their massive new data center in Oregon. The environmental organization is urging the world's largest social network to utilize renewable energy sources, like wind or solar power, to help lighten the carbon load of the 650 billion kilowatt hours of electricity the company uses each year.

Executive Director of Greenpeace, Kumi Naidoo, wrote a letter to Zuckerberg on September 1st, 2010, expressing concern about this choice of using dirty coal, saying:

"No global business leader, particularly not one who reaches so many people daily, could deny that in this time it is both a threat to a company’s reputation and financial health risk to ignore their company’s environmental impacts."

So what's their strategy to get through to Facebook? Utilize social media and and Facebook's own users to get their clean energy message across to Zuckerberg. Over 600,000 Facebook users so far have gotten on the bandwagon and joined the cause. Greenpeace's website states, "Facebook responds to public pressure. We can get Facebook to unfriend coal, and show the rest of the IT sector what we're made of."

Greenpeace also created an animated video (below) to simply explain the situation to people (and it's narrated by an adorable English kid).

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