Possibly in the name of Terri Schiavo (but probably not), the politician formerly known as Jeb! announced his backing of Texas Sen. Ted Cruz's presidential bid.
The short and sweet statement the former Florida governor and recent presidential campaign dropout sent out comes in the wake of Cruz's win in Utah Tuesday night.
You see, Cruz is trailing Donald Trump, who bested him in Arizona's GOP primary contest 47-24 that same night.
Even though it's technically an endorsement of the candidate, Bush's statement had less to do with Cruz than it did Trump and the Republican establishment's hashtag-friendly Anybody But Trump efforts.
"Ted is a consistent, principled conservative who has demonstrated the ability to appeal to voters and win primary contests," Bush said in a statement. "Washington is broken, and the only way Republicans can hope to win back the White House and put our nation on a better path is to support a nominee who can articulate how conservative policies will help people rise up and reach their full potential."
Cruz is popular-ish on the far right (at least since the slightly nuttier Mike Huckabee dropped out) because of his over-the-top evangelical views and his hatred of the government he wants to lead, but not so popular among his Republican colleagues, who think he's kind of a tool.
Per the Boston Globe, former GOP presidential nominee Bob Dole has said "nobody likes him" and former Vice President Dick Cheney has said of Cruz: “I just don’t like that guy.”
But with Ohio Governor John Kasich, the third guy in the race, not being very exciting to most Republicans, apparently, they reluctantly embrace Cruz.
But, as a later part of Bush's statement reflects, he's their last hope in defeating Trump, whom they fear will essentially hand the presidency to Democrats in November.
"For the sake of our party and country, we must move to overcome the divisiveness and vulgarity Donald Trump has brought into the political arena, or we will certainly lose our chance to defeat the Democratic nominee and reverse President Obama's failed policies," Bush said.
The endorsement comes on the heels of other prominent Republicans giving Cruz non-endorsement endorsements.
These include former GOP presidential candidate Mitt Romney and South Carolina Senator Lindsey Graham, who, after saying things like "If you killed Ted Cruz on the floor of the Senate, and the trial was in the Senate, nobody would convict you," went on to call him "the best alternative" to Trump and fundraise for Cruz.
But even with all of these non-endorsements from his GOP frenemies, it's still unclear whether Cruz has much of a shot at winning the nomination; if he does, many political observers say it's kind of a long one.
Trump, a Tweeter extraordinaire, had this to say in response to the Bush endorsement Wednesday afternoon:
Low energy Jeb Bush just endorsed a man he truly hates, Lyinâ€™ Ted Cruz. Honestly, I canâ€™t blame Jeb in that I drove him into oblivion!
— Donald J. Trump (@realDonaldTrump) March 23, 2016