Kendrick Meek was in Tampa on Tuesday, where he spoke with local reporters about a number of subjects, including his unique sponsorship of NASCAR driver Mike Wallace's car #01 at the Daytona 500 this weekend.
The Miami area Democrat, who has been virtually ignored by most of the political press as the Charlie Crist-Marco Rubio death match continues to dominate national headlines, has been getting more coverage over the past week with his NASCAR buy-in.
When asked how much he was spending to sponsor Wallace's car, Meek said that was a question for his campaign staff. (It's been reported that such sponsorships range between $50-$250,000). He did say it was the first major expenditure of his campaign (he's yet to spend any cash on television or radio ads). And he said his sponsorship will help promote his campaign, but also "promote what NASCAR brings to the state of Florida."
The Daytona 500 is unique compared to the other major sports in that its signature event begins its season, as opposed to ending it. But the sport does end its season in Florida as well Meek reminded reporters, at Homestead in November. "I'm glad that I can talk about the economics of it, but I can also talk to the NASCAR nation that I'll be a U.S. Senator that will be an advocate on behalf of racing, and also have everyone understand that NASCAR brings about an economic boom for the entire country."