La muerta de la MSM

The latest newspaper circ figures are out, and Drudge has a list of the top 20. Only five saw their circulation increase; the St. Petersburg Times is among the losers, with its weekday circulation down 4.4 percent.

No wonder the big push to establish tbt*.

E&P's assessment of the mess here. The Newspaper Association of America's spin here. (Short version: Newspapers are honing their circulation to deliver value to advertisers, and online newspaper reading is way up.)

Working to dig out the Tribune's numbers. Stay tuned. LUNCHTIME UPDATE: Got 'em. The Tampa Tribune's circulation on weekdays declined 1.1 percent, as they lost nearly 2,700 sales on an average day.

Same bad news on Sundays: Times dropped 2.2 percent, Tribune 1.7 percent.

source: Audit Bureau of Circulations FAS-FAX reports.

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