Award-winning journalist Frank Deford has been writing for Sports Illustrated since the mid-1960s, is a regular correspondent on HBO's Real Sports with Bryant Gumbel and can be heard giving his expert sports commentary on NPR's Morning Edition. USF-St. Petersburg welcomes Deford for a special lecture, "Seldom Told Stories: The Fabric of Sports in American Culture," during which he talks about the ways that professional athletes influence American culture. 7 p.m., Campus Activities Center, 140 Seventh Ave. S., St. Petersburg, free admission, 727-873-4850.