Loyalty program for Uber drivers launches in Tampa, Orlando

Uber Pro is in the piloting stage.

click to enlarge Uber Pro allows Uber to further enhance the driver experience. - Courtesy of Uber
Courtesy of Uber
Uber Pro allows Uber to further enhance the driver experience.

Uber has introduced a loyalty program for its drivers in Tampa, Orlando and six other non-Florida cities. In the piloting stage, Uber Pro provides the ride-sharing service's most dedicated driver partners with rewards on and off the road, including college degrees.

According to a news release, Uber Pro allows Uber to further enhance the driver experience. Improvements first began with the 180 Days of Change program in June 2017. 

With Uber Pro, drivers now unlock perks like higher earnings and savings. One example is 25 percent off standard car maintenance at 20,000 auto shops nationwide, as well as faster airport pickups and free dent repair.

But to receive rewards, drivers must maintain a 4.85 rating — at least.

As for riders, they're able to see a driver's Uber Pro status in the app when requesting a lift.

The loyalty program has also taken drivers who are interested in higher education into account. In collaboration with Arizona State University, eligible driver partners can complete courses for an undergraduate degree or a non-degree certificate with ASU Online. Their tuition is covered in full.

Uber plans to refine Uber Pro with drivers before it rolls out to additional cities over the coming months.

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