NPR changes its name to........NPR?

Courtesy of Paul Farhi at the Washington Post, we learn today that NPR, officially known as National Public Radio since its inception in 1971, now wants to be known - no exceptions, now - as NPR.

Forgive me, but I'm wondering how much the network paid some ad, excuse me, branding agency to tell them this is the way to go.

Vivian Schiller, NPR's chief executive says that because the network is heard on more than just radios it makes sense to re-brand, they're doing so.

Well, British Petroleum a decade ago did opt to go with BP.  Kentucky Fried Chicken with KFC.

Seems sort of silly, since most people will refer to a story or program on "NPR" and not the more formal "National Public Radio."  Doesn't it?

Scroll to read more News Feature articles
Join the Creative Loafing Tampa Bay Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state.
Help us keep this coverage going with a one-time donation or an ongoing membership pledge.


Join Creative Loafing Tampa Bay Newsletters

Subscribe now to get the latest news delivered right to your inbox.

We welcome readers to submit letters regarding articles and content in Creative Loafing Tampa Bay. Letters should be a minimum of 150 words, refer to content that has appeared on Creative Loafing Tampa Bay, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at [email protected]