This week's edition of Creative Loafing includes a story by Megan Voeller on Chicago marketing guru Patricia Martin and the "Renaissance Generation." From the story:
Some of Martin's rhetoric sounds familiar. Instead of a "creative class," a la Richard Florida, she speaks glowingly of RenGen short for Renaissance Generation a multigenerational group of savvy cultural consumers who "constitute the country's best chance for continued intellectual and economic relevance as workers.
Martin's visit to Tampa was part of a national tour sponsored by MetLife Foundation and America for the Arts, and was hosted locally by the Tampa Bay Business Community for the Arts. You can watch Martin's presentation for yourself in the video window below, or check out Megan's story on the CL Tampa website.
Patricia Martin on RenGen (Tampa, 6/10/08) from Art Squeeze on Vimeo" width="425" height="350" wmode="transparent" /]425/350