offers the world's first cigarette butt redemption and recycling program (video)

"Our project goals are to realize a cleaner and safer outdoors, reduce landfill waste, and repurpose these plastic filters --today-- not when cities, states, federal government, and Tobacco companies finally figure out a solution to this ugly problem. Since an outright global ban of cigarette filters is highly unlikely, our 'education and prevention -partners- with collection and repurposing' approach is a crazy yet brilliant idea. The overwhelming feedback? 'This is the next evolutionary step... great job!'"

RippleLife's initial BRV will start at $3 per pound of cigarette filters turned in. They also give you the opportunity to donate that money to one of their 20 approved charities, like like Surfrider Foundation, The Ocean Conservancy, and Leave No Trace, and you'll receive a 100% tax-deductible receipt.

Ripple Life is currently holding montly collection events (only in Southern California right now), but people can also donate money to the group through their website, as this is how they get their funds to pay the cigarette butt recyclers.

To learn more about this program or if you're interested in getting involved, visit:

You're probably familiar with getting cash for turning in recyclables like bottles, cans, and some plastics, but what about cigarette butts? Think about it, cigarette filters are made of plastic (cellulose acetate) that currently isn't able to be turned in to be recycled and definitely isn't biodegradable. With over 176 million pounds of cigarette butts littered every year in the US alone, that's a lot of butts ending up in landfills and littering our beaches and public spaces.

But one group has set out to make a difference.

RippleLife is a grassroots project offering the first ever cigarette butt trade-in, Butt Redemption Value (BRV), to incentivize the collection of cigarette butts. Basically, you collect cigarette butts and they give you cash for them, just like you'd do with bottles, cans, and other recyclables.

"What are they going to do with all of them?" you're probably asking yourself. They're currently trying to find ways to repurpose them to give them "a better second life."

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