Even as the Election Day 2016's own cone of uncertainty has us all in its crosshairs, Hurricane Matthew has been occupying the spotlight for days.
President Obama canceled appearances in Florida earlier this week, as did presidential contenders Hillary Clinton and Donald Trump.
And, rather than go all political about it as they normally do, Obama and Governor Rick Scott actually agreed on something: Florida got disaster declarations at both the state and federal level, which almost never happens in states where the governor and president are in opposing parties and thus want to make one another look bad.
Even in the Tampa Bay area, where all we're really seeing are clouds, wind gusts and a bit o' rain, school was canceled, as was work for many public employees.
But to some, the storm wasn't really a big deal.
Take the campaign of U.S. Sen. Marco Rubio, who's running for reelection after being one of the 16 or so Republican presidential hopefuls on the receiving end of a schlonging courtesy of one Donald J. Trump.
Now, Rubio's Twitter feed showed a steady stream of info aimed at keeping his constituents safe — where to find shelter, which areas are evacuation zones, updates on the severity and impact of the storm — and that is categorically wonderful.
Marring that some, though, was a mass email some genius sent out Thursday afternoon that opens with "Friends, This is CRITICAL" and proceeds to ask for campaign donations, calling for an "all hands on deck" effort to fight the Democrats on Election Day, November 8.
A spokeswoman for Rubio's campaign told POLITICO Florida that the email was a nine-day-old message re-sent by an outside vendor, and that it was only sent to states not in the storm's path (which is odd, given that he's a U.S. Sen. from Florida).
"This is an old email from 9 days ago that was resent by our digital vendor to part of our list,” the spokeswoman told POLITICO.
Even if it was unintentional and Rubio did pretty much everything else right, it did leave an opening for Florida Dems to criticize him — an opportunity they relish, as their candidate, Patrick Murphy, faces an uphill climb in trying to unseat Rubio.
An also-bad decision in terms of storm attentiveness occurred on a South Florida beach, where a pair of geniuses frolicked on the beach wearing Tyrannosaurus Rex costumes as storm winds blew. The bad decision was second only to Thursday's 'dicks out for Harambe' episode.
This article appears in Oct 6-13, 2016.