About 750 SEIU members and 100,000 volunteers will work on the 2012 electoral program, said SEIU National Political Director Brandon Davis. He estimates that 3 million doors will be knocked on, 1 million conversations will be started and 13 million phone calls will be made before September.
The campaign, Davis said, will focus on voter registration and education.
SEIU?s goal, Davis said, is a pro-worker majority: Republicans and Democrats working together to meet the needs of the 99 percent.
The union is investing in efforts to make the voices of the working class heard.
Davis said that some of SEIU?s key issues focus on a fair share of taxes, including the wealthiest Americans, and an end to cuts in critical services like Medicaid and Medicare.
But most important, he said, is that voters know the stances of each politician on September?s ballots, no matter who they choose to elect.
The launch, including Spanish-language ads, will cost SEIU about $4 million.
Samara Knight, an SEIU member in Cleveland, told the story of her son?s medical bills that piled up after she reached her limit on Medicaid. Eventually, she foreclosed on her house to pay for his hospital stays.
?It?s hard to look at your child and say you have to move because you can?t afford the house,? she said.