The truck will entice young people over by giving away "Her Pleasure" condoms, vibrating cock rings, and the chance to win vibrators. The truck's crew will also be conducting market research disguised as a fun quiz to match you with your ideal Trojan product. Although I have not seen the quiz, I imagine it reads something like this:
"Do you or your lover have a vibrating penis? No. Then you need one."
"Do you have sex? Either way you could use some free condoms. Even if you choose not to use them they will save you money on balloons for your looming baby shower."
The Trojan truck crew has already plotted a route and stops throughout NYC where young adults are known to congregate. The people behind the truck suspect that the public may be shy at first. Something about a peculiar van with no windows advertising free treats sets off red flags for many people. I personally doubt the truck will have any problem attracting people. Young adults love free condoms and sex toys as much as kids love free candy.
Depending on how this initial run goes, I expect we'll see more Trojan trucks touring the country. Following the guerilla marketing tactics perfected by Red Bull, they may even employee a crew of women to infiltrate happening events with free Trojan products. If there is one thing proven to be more popular than food trucks, it is attractive women in skimpy uniforms handing out free swag.
Read more about where the truck will be stopping at today.msnbc.msn.com
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