Since its inception six years ago, St. Pete Pride has politely elbowed its way into the Bay area consciousness and taken up residence in our social calendars with its variety of gay-friendly events. This weekend, the organization celebrates its biggest, most well-attended occasion — The St. Pete Pride Street Festival and Promenade. Held in celebration of Gay Pride Month, the sixth annual fest features all manner of diversions along Central Avenue in the Grand Central District of St. Petersburg, as well as a full schedule of related events that take place in the surrounding locale. A variety of entertainers, political leaders, organizations and businesses ride GLBTQ-themed floats or march in the Georgie's Alibi Promenade, which assembles on Saturday morning at 31st Street N. and Third Avenue N. in St. Petersburg and launches at 10 a.m., making its way toward the St. Pete Pride Street Festival between 20th and 28th streets on Central Avenue. Attendees are invited to participate in the unfurling and carrying of the world's largest Pride flag to the end of the street fest, where the promenade disbands and the festivities begin. Diversions include an array of info booths by local GLBTQ and GLBTQ-friendly organizations, free gifts, shopping opportunities, food and drink vendors, a children's play area, two stages of live music and entertainment by Una Voce, Ron Morris, Lorna Bracewell, Lexi Pierson, Canaan Band, Halcyon, Josh Zuckerman, Nancy Rancourt and several others. 11 a.m.-4 p.m., Central Avenue, St. Petersburg, free admission.