Common wisdom would tell you that the big game and the sudsy brew go hand in hand. Sure, up to a point.
But when it comes to holidays and events, Super Bowl is way down the rankings in terms of beer sales, eighth on the list.
Why? Well, most Super Bowl celebrations don't start until just before kickoff, probably not before 5 or 6 p.m. Holidays are day-long celebrations. Heck, our family Easter tradition is to tap the keg when we start the egg hunt and keep it flowing until we pass out from ham and beer overload. On Christmas, we drink to deal with our in-laws. On Father’s Day, well... that's just depressing.
Check after the break for the complete list of top beer holidays:
From Kasper on Tap -
According to data from the Nielsen Co., consumers bought a mere 51.7 million cases of beer in the two weeks surrounding last year's Super Bowl. That trails the 68.1 million cases bought during the top beer holiday, the 4th of July.
Our nation’s top beer holidays are as follows:
1. July 4
2. Labor Day
3. Memorial Day
4. Father’s Day
8. Super Bowl