SWEETEST RETAIL TREND

Frozen yogurt shops

It’s raining froyo shops! As we speak, three more of them have probably opened up overnight to bring self-serve, pay-by-the-ounce, low-fat goodness to the Bay area. Like Tanya & Matt’s Froyo Fresh in Westchase or St. Pete’s Yogurtology, their delights are as tasty as they are tricky. On your first trip it’s likely you’ll load up your peanut butter yogurt with a brownie, cookie dough, hot fudge and fruity bobas. Then they’ll weigh it. You think an ounce can hold so much more, but alas — the first yogurt journey will cost a pretty penny when a blind eye is turned. Still, where else can you get an endless buffet of frozen yogurt toppings, bound only by the limit on your credit card? Tanya & Matt’s Froyo Fresh, 12211 W. Linebaugh Ave., Tampa, 813-475-5900, froyofresh.com

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