These spots are supposed to be sexy, yes? Despite a parade of babes in their Hooters-style uniforms, despite the lame attempts at innuendo, the Kerr’s Winghouse ads come off as remarkably sterile. On camera, the women are stiff — delivering their lines as if they’ve just came out of a cryogenic coma — and the production is barely above high-school AV level. The charitable view is that Winghouse is deliberately going for the warts-and-all, we’re-just-real-folks-like-you feel, but in doing so they commit the cardinal sin: If your business is about selling sex, your ads had better be sexy. They’re not. That said, the wings taste pretty darn good. Locations around the Bay area.
This article appears in Sep 12-18, 2007.