The major players

Tampa Bay's converged electronic/print media

According to documents filed with the FCC, the Tampa Bay media market is a crowded one. It includes 12 full-powered commercial television stations, two noncommercial TV stations, 42 commercial radio stations, six noncommercial radio stations, 42 cable TV systems, two satellite TV systems, nine general-interest daily newspapers and 40 other nondaily newspapers (including Creative Loafing). Here are some of the biggest players who have multiple news products.

Media General

Publicly owned

Richmond, Va.

Owns WFLA-TV Newschannel 8, Tampa Tribune, chain of 19 weekly newspapers, Spanish-language weekly Centro mi Diario,

Poynter Institute

Privately held

St. Petersburg

Owns St. Petersburg Times, tbt* daily free tabloid and; news operating arrangement with cable television's Bay News 9 includes Political Connections show cohosted by print reporter; various other marketing and news agreements.

New York Times Regional Media Group

Publicly owned

New York

Owns Sarasota Herald-Tribune, cable television news station SNN Channel 6, and a direct-mail business.

Gannett Co.

Publicly owned

McLean, Va.

Owns CBS affiliate Tampa Bay's 10 and; national newspaper chain holdings include USA Today.

News Corp.

Publicly owned

New York

Owns Fox 13 television station,

E.W. Scripps

Publicly owned


Owns ABC Action News WFTS-TV,


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