Just when it begins to feel like everything is falling apart and falling fast, something shows up in the middle of the mess, shining a light of possibility.
In the wee hours of March 16, 2010, the 'Four Years. GO.' web site went live around Planet Earth. It's a site dedicated on spreading the word about what we can do in the next four years to impact our way of life for the next 1,000 years politically, socially, and environmentally. (Watch the video below.)
The clock is ticking. This growing global coalition supports our stepping up and stepping out to make the difference within the next four years. It is a communications and awareness campaign guided by a core team of Pachamama Alliance, catalyst for 'Four Years. Go.', Wieden & Kennedy (the largest independent advertising agency in the world and the creators of Nike’s “Just do it” swoosh), P:5Y – a global movement to end to politically organized violence, as well as the 2020 Fund.
This article appears in Mar 10-16, 2010.