When we dream about a new car, we definitely consider whether a model is going to be suitable for our three large pooches. But who knew that carmakers were doing the same? Sure enough, the dog-owning and dog-pampering consumer is a hot niche market for car sales.
Consider the Honda Element. One of the 2010 models is specifically targeted to dog owners. That’s right, the Dog Friendly Element Package is a "bone-a-fide" option. It includes a kennel with bed, a ramp to ease the dog’s entry and exit from the vehicle, specially patterned seat covers and dogbone floor mats, even an electric fan that plugs into a conveniently located rear outlet.
This article appears in Jul 15-21, 2010.