Just when you thought the whole hookah thing was over, in comes Zoya to make it hip again. An expansion of the Czar Nightclub empire into the space next door (formerly occupied by Buddha Lounge and various other doomed restaurants), Zoya has an elegantly louche atmosphere — all curved banquettes and pillows and dim lighting — that seems just right for taking deep drags from ornate Aladdin-esque waterpipes (preferably in a reclining position) or sipping artisanal cocktails. Plus, the variety of fresh shisha tobacco flavors is positively giddy-making. Taste test ‘em and see for yourself. 1430 E. Seventh Ave., Ybor City, Tampa, 813-247-2664.