Winn-Dixie helps Shipt expand grocery delivery throughout Florida

Regionites can start placing orders as early as, well, now.

click to enlarge Shipt, founded in Birmingham, Alabama, four years ago, now offers same-day delivery from Winn-Dixie. - Shipt
Shipt, founded in Birmingham, Alabama, four years ago, now offers same-day delivery from Winn-Dixie.

UPDATE: Shipt has also joined forces with Gordon Food Service stores for same-day delivery as of April 12.

On Tuesday, Shipt teamed up with Winn-Dixie to increase its on-demand grocery delivery footprint around the state.

The duo’s partnership seems kinda strange, considering Winn-Dixie is set to close a number of its Bay area stores. But, nonetheless, same-day deliveries from the supermarket chain have been made available to more than six million households in 13 Florida metro areas — among them Tampa Bay, Orlando and South Florida.

Shipt expects to add new hires to its legion of in-store shoppers to support the expansion as well.

Regionites — and we’re talking residents in Tampa and surrounding areas like St. Petersburg, Clearwater, Brandon and Lutz (check your zip code to be sure, though) — who sign up for an annual Shipt membership can snag a free two-week trial of the service, plus $15 off their first order. Members are granted access to complimentary, unlimited delivery on orders that exceed $35.

Shipt’s marketplace, which features products from retailers across the country, allows customers to peruse a diverse mix of private-label brands and everyday essentials — including fresh produce and household items — through its mobile app. After virtually checking out, their groceries are then delivered in as little as one hour.

“We are continually looking for more ways to meet every need of our customers and the communities we serve,” according to statement from Anthony Hucker, president and CEO of Southeastern Grocers, the parent company of Winn-Dixie. “The partnership with Shipt provides our customers another way to shop and receive groceries right to their doorstep. We are excited for our customers to receive the same quality products and value that they can always count on when shopping in our stores.”