The AMC theater chain continues their gradual path towards reopening with a plan to open the doors to 100 of their locations on Thursday, Aug. 20 to test out their new cleaning and social distancing protocols.
And for hardy cinephiles who don't mind being a part of this phased reopening experiment, the chain is offering a huge throwback deal on ticket prices.
The price of movie tickets for that Thursday only will be 15 cents, the cost of a movie on the day the first AMC Theater opened their doors in 1920 in Kansas City, Missouri, as a celebration of a century of being in business.
From the looks of AMC's website quite a few Tampa Bay theaters are participating, including The Regency 20 in Brandon, Highwoods 20 in Tampa, the Westshore 14 in Tampa, and the Woodland Square 20 in Oldsmar.
The featured films for that Thursday deal are a mix of older films, from Sonic the Hedgehog, The Goonies, and Bloodshot.
New safety precautions in place include opening theaters at reduced capacity, required masks on the part of both employees and customers (though masks can be removed while eating or drinking, and, y'know, large darkened room), cashless transactions, and enhanced cleaning procedures.
The coronavirus pandemic has hit AMC hard. The company closed the doors to all of its theaters in March, only now reopening in late August.
June was a particularly bad month, with the company releasing a regulatory filing basically saying there was "substantial doubt" that they could remain in business. Later that month CEO Adam Aron got roasted for a 24-hour flip-hop where he first said the theater chain would not require customers to wear masks, and then a day later reversed course (good call in the end).
AMC is attempting to resume the majority of its operations in time for a Sept. 10 opening of the new Christopher Nolan movie Tenet, betting on a big box-office turnout as a way to reverse a dismal year of business.
This story first appeared at our sister publication Orlando Weekly.
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