Yes, we're aware that Publix has been hooking up its customers with sub and grocery deliveries for a while now thanks to Instacart and other delivery programs.
But now, Instacart and Publix have teamed up to launch Instacart Meals, a new feature that simplifies the ordering, delivery and pickup process for made-to-order food.
“We’re excited to introduce Instacart Meals to customers nationwide. At less than half the price of an average fast-casual food order, made-to-order grocery meals offer busy people and families access to a fresh and more affordable option when life is hectic and dinner is now,” said Nilam Ganenthiran, President, Instacart shared in a statement.
Instacart shared the new Instacart Meals features including:
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Digital Deli Counter - Just like shopping in-store, customers can design the perfect made-to-order meal using the “Build your Own” functionality within the online storefront. Extra Cheese? No Mayo? As part of the Publix rollout, customers can now build their own sub from endless configurable combinations by choosing from a variety of breads, meats, cheeses, veggies and condiments using a streamlined user interface.
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Counter Integration - Instacart Meals plugs directly into a retail partner’s ordering system, allowing store employees to receive orders through an existing and familiar infrastructure and begin preparing right away. Instacart shoppers can then simply swing by the counter and pick up any items, driving down wait times in-store and making it easier for customers to get exactly what they want as part of their weekly shop.
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Intuitive Timing - Instacart Meals works hand-in-hand with order management systems to generate precise preparation and counter pickup windows at the end of the Instacart shopper’s shopping route. This ensures that the customers’ sandwich and grocery essentials get from the store to their door as fresh as possible.
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Smart Cart Combos - When customers add a made-to-order meal to their cart, the Instacart Meals product automatically offers all applicable combo options and discounts, enabling customers to capitalize on deals and savings just as they would in-store. With the rollout, Publix’s signature sub combo is available online for the first time ever via Instacart, creating the ultimate ordering experience and offering customers one more way to take advantage of Publix’s great savings.
“Our expanded collaboration also means that our customers will not have to wait in line for our popular Publix subs. From delivery and pickup in as fast as two hours, to alcohol delivery and now, the deli and subs, we’ve brought our store online with Instacart and made it even easier for our customers to enjoy the food they love with friends and family — just in time for the big game,” said Maria Brous, Publix Director of Communications.
By the way, Instacart Pickup added alcohol delivery, which means you'll never have to leave your house again.
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