How do bartenders make money? By selling drinks to thirsty people and hopefully receiving a generous percentage in return. To maximize this symbiotic relationship, a bar needs customers, product and access all in good measure.
Now put yourself in the scene at a local watering hole on a recent Friday night. There are people everywhere, at least three to four deep at the bar. Bartenders and guests alike are shouting to be heard. Lots of men in Ed Hardy shirts and women exposing most of what, if not their mama, then the doctor gave them. There's component number one.
Look at all the shiny, liquid-filled bottles behind the bar. Some are caramel-colored, some golden, some clear and some are even green. All are enticing with a promise of escape and relaxation. There's component number two.
However, there's a problem with component number three: no one can make it to the bar.
