Subscribers to the St. Petersburg Times got a jolt this morning upon reading "A letter to readers" running down the left-hand column of the A-1 section from Times Chairman and CEO Paul Tash, announcing that after 119 years, the name of the newspaper that has been publishing as the "St. Petersburg Times" will go away on January 1. The new name: Tampa Bay Times.
The logical question is why?
Tash's answer (and that of local leaders who are quoted inside the paper) is, why not?
