Will Macy's tell Donald Trump "You're fired"?

More than 460,000 people have added their names to a new petition on SignOn.org, urging Macy's to end its association with Donald Trump following a recent string of vitriolic online comments.

The retail giant has a special relationship with "The Donald," investing in his brand and selling his clothing line and fragrance at its locations. The company has also had major events at Macy's Herald Square in New York City, and often feature and promote Trump in advertisements designed to celebrate the magic of Macy's.

So why do advocates want Macy's to disassociate from Trump? Well, where do we begin?