How do you plan your vacations? Your mom's birthday dinner? How do you find a new dermatologist or babysitter for your kids? Buy a new book or find new music?
If you're anything like me, you ask around. You look for referrals. And you spend a lot of time reading online reviews.
For restaurants, for hotels, for doctors and caregivers. Unbiased, community-based reviews are one of the most persuasive factors in consumer decision-making. If you're not asking your clients or customers for reviews, you might be missing the boat.
