Restaurant Review: Pizza Fusion’s environmental focus is a tasty gimmick

Pizza Fusion

3 stars

777 N. Ashley Drive, Tampa, 813-463-1600;

9556 W. Linebaugh Ave., Tampa, 813-792-1516;

pizzafusion.com

Successful pizza chains tend to either focus on bulk sales — à la Dominos, Papa John’s and the like — or work a gimmick that sets them apart from both the larger chains and neighborhood joints. Anthony’s Coal Fired Pizza is one success story that’s moved into the Bay area in recent years, using the blazing heat of coal to power ovens and forge an identity.

Pizza Fusion, the latest chain to enter the local market, has a more complicated story to tell, as well as pizza that doesn’t necessarily conform to the norms.

Two outlets of the international chain have sprung up in the past few months — in Westchase, and downtown Tampa at the Skypoint building — both small and smartly designed. The decor is modern, with molded green chairs, flowing wall art and natural woodtones. Green and natural are the watchwords at Pizza Fusion.

Calling it a gimmick might downplay Pizza Fusion's commitment to green issues. Their efforts are admirable and extensive: company-owned hybrid cars for deliveries; offsetting energy use with wind purchases; discounts for customers who bring back boxes for recycling; all printed materials — even signs — made 100 percent from recycled materials; LEED-designed stores. There’s more, but you get the gist.