Creative Loafing chain hires Marty Petty, formerly of St. Petersburg Times, as new CEO

Creative Loafing, Inc. announced today that Marty Petty, the former publisher of the St. Petersburg Times and Hartford Courant, has been named chief executive officer for the alternative newspaper weekly chain.

The announcement was made this morning by interim CEO Richard Gilbert at the Tampa paper's headquarters in Ybor City.   In a press release, Gilbert called Petty's experience "an unique mix seldom found in one publishing executive.  She has solid journalistic values honed from her early career in the newsroom and her long-standing commitment to hard-hitting journalism.  All three of her last papers earned Pulitzer Prizes during her leadership.   As publisher of two of the nation's most highly respected newspapers, she has also earned a reputation as a skilled and creative marketing and sales executive who knows how to build strategic alliances to ensure success."

Petty will be working on a part-time basis until January as she gets up to speed on what is happening with the six-paper chain.  Speaking to the staff this morning, she said, "I love this business.  It's about great stories — and making the money to pay for them."

When asked what she thinks of the quality of Creative Loafing's papers, which include the Washington City Paper and Chicago Reader as well as the CL papers in Tampa, Atlanta, Charlotte and Sarasota, she said she could not give a full evaluation until she is looking at them on a regular basis.  "I have not gone deep yet," she said to the assembled staff.