Greenpeace's newest campaign centers around breaking up an iconic American couple: Barbie and Ken. Why? They recently broke the news to Ken that Barbie's packaging is made from paper sourced from Indonesian rainforests and its harvesting process is contributing to the destruction of said environment and its wildlife habitats.
Greenpeace writes on their website:
"Research by Greenpeace reveals that Mattel has been buying paper for packaging linked to notorious rainforest destroyer Asia Pulp & Paper (APP). APP is responsible for more forest destruction on Sumatra than any other company. And they’re showing no signs of stopping even as endangered wildlife like Sumatran tigers, elephants and orangutans are pushed to the brink of extinction."
