GOP announces outreach effort to gain Latino voters — again.

  • Bettina Inclan

With a new poll in Florida showing Barack Obama's support among Latino voters has fallen by 11 percent, the Republican National Committee on Wednesday announced an expanded national Latino outreach program nationwide, including naming a new Hispanic outreach director, Bettina Inclan.

As the RNC's Political Director Rick Wiley writes in a memo, "You would have to be living under a rock to not recognize the growing importance of the Latino vote, both today and in elections to come. The facts about demographic change are indisputable. Fifty thousand young Latino adults reach voting age each month. Over one in five people under the age of 18 in America today is Latino. Over 10 million Latino voters will participate in the 2012 election."

It's undeniable that the Latino vote is coveted, but the RNC might capture more of it if its presidential candidates could modulate the harsh rhetoric about illegal immigration they've been using during the debates.