The Hulk smashes. The Thing clobbers. Spider-Man swings. Cinderella... sings.
I remember thinking Spider-Man on Broadway was shocking. Okay, it still is, but no Marvel fan could have foreseen the news that broke August 31, 2009: Marvel Comics has been purchased by Disney for $4 billion.
Read that sentence again. Marvel, the company responsible for films (via multiple licensing deals) like X-Men, Spider-Man, Iron Man and upcoming projects like Captain America, Thor and The Avengers has been purchased.
Purchased by Disney, the company responsible for The Little Mermaid, Beauty and the Beast, Aladdin and upcoming projects like The Princess and the Frog.
According to Disney CEO Robert Iger, Marvel's multiple licensing deals (including its relationship with Paramount to distribute its films via Marvel Studios) will be honored as "the right thing from a legal perspective."
But again: Marvel, publisher of comics for 70 years, has been purchased by Disney, creator of Snow White. (I hate her.)