Gloff, who's released about two dozen albums during his career, tapped his FTB co-workers for a new video, for a song they co-wrote about social injustice and global unrest—and they definitely didn't want it to be a feel-good charity song.
For the next 12 months, rappers, DJs and even banjo players added their parts.
"Combined, the song tells the story of coming together to be one voice against oppression, injustice, and food insecurity," Gloff told Creative Loafing Tampa Bay. "Together, both in our works and our lives, we 'feed the world'—whether it be with actual food, restoring humanity to those who had it taken away, and a general feeling of humanitarianism and humanhood."
Every year, Gloff throws a birthday party; this year, the celebration takes the form of a benefit concert where all proceeds from door go to Feeding Tampa Bay.
A video for the song, filmed in part by Kate Scaglione, was filmed at the First Church of God on Busch Boulevard where Trinity serves food to the community. It's a return to the neighborhood where Gloff works and lives.
"I remember the day after the neighborhood fires...I returned to work at Trinity Cafe and had to lead the volunteer circle. I opened up the floor for every volunteer to share their stories of racial inequality, hope, healing, and love. It was a day I'll never forget either as an employee or as a human," Gloff added.
"Hopefully this song is representative of that space for people to tell their truth, to tell their story, and to ultimately come together to feed the world."