Mergeculture was conceptualized in 1996, while the director of the gallery was still in high school. It started with a series of exploratory writings about the influence of subculture, counterculture, and how these ways of life play an integral part in human evolution, the director labeled these writings “merge culture.” As the human experience is based on both differences and common ground. Through the observance of subcultures and countercultures and being immersed in these environments at a young age, the director of the gallery explored the ways in which these lifestyles play a role in social identification, and was particularly interested in the way people came together in a loving way to celebrate subcultural ideas and counterculture.