National pizza chain Papa John's is trying to buy our friendship — with free pizza. Continuing its online trend — they were the first national chain to offer online ordering — Papa Jon's is offering a free medium cheese pizza to any Facebook user that adds the company as a fan.
From their release:
Beginning Monday, Nov. 17 – just ahead of Thanksgiving Eve, consistently one of the three busiest nights in the pizza industry – any Facebook user who becomes a "fan" of the official Papa John's page will receive an online redemption code for a free medium pizza with any online pizza order.
"For our customers who already love Papa John's, a free pizza is simply our way of saying thank you for their loyalty," said Jim Ensign, Papa John's vice president, marketing communications. "And for those people who aren't as familiar with Papa John's and our belief that better ingredients make a better pizza, we invite them to see – and taste – the difference with this special offer."
This article appears in Nov 19-25, 2008.