Just in case one particular group of diners was in need of a summertime ego boost, WingHouse’s limited-time Man Food menu and campaign proved to be the answer. The “historic move,” as the restaurant brand put it, irked local media and tantalized the taste buds of only the human race’s manliest man men through “hearty” offerings like curly fries, caramel cheesecake and breaded proteins. Wusses were swiftly directed to Panera Bread.
This article appears in Sep 24-30, 2015.