You know Sex Pistols frontman John Lydon/Johnny Rotten. He faded away for a couple of decades, gracefully heading into obscurity in the late eighties and nineties with fame intact. Then, a few years ago, he came back. Maybe he was bored. Maybe he was broke. In any case, for a while at least, it seemed there was still some of that beautiful noxious anarchy left in the depleted 50-something.

In 2006 he starred in one of those B-list celebrity reality shows, but walked off the set before the final episode. While touring this summer with three other elderly Pistols vets, he was accused of racial abuse, allegedly punched a woman in the face because he didn't like his hotel room and lamented that he had to perform to "polite schoolteachers." Yeah, that's about right.

But now Lydon has made his biggest anti-establishment statement since God Save The Queen. He's starring in a television commercial for Britain's Country Life Butter.

Sigh. My childhood has now been completely, irrevocably claimed by commerce.