SideBern's, a destination restaurant in Tampa's SoHo district for over a decade, attracts just the kind of urban bodies who buy their clothes at Urban Body, Scott Moore's Best of the Bay-winning boutique a few blocks up Howard Avenue.
Moore recently added women's clothes to augment his popular men's collection. In top photo, model Kelley Juneau wears denim from Twiggy by 1921, a double layer racerback tank by Red Haute, a sleeveless Sharkbite cardigan by Red Haute, and a chunky jewel necklace by SoHo Collection.
In the middle photo, Kelley wears a canvas strap top by Animal Revolution and jeans from Black Crystal by Miss Me. George Evans wears a Refinery shirt by Roar Clothing LA; Mick by 1921 jeans; the Clifford hat by Goorin Brothers Hat Company; and accessories by Rockstar Jewelry (black onyx beaded bracelet) and CruzAzur (baroque black onyx cross necklace and silver skull leather wrap bracelet).
In the bottom photo, Kelley wears a dress from Megan by Mittmi Designs Miami. George wears a silk-accented Shirt by Etzo with jeans by Mick by 1921, and a baroque black onyx cross by CruzAzur.
Dean Hurst, SideBern's GM and expert mixologist, made the classic cocktails: a Sazerac for George and a Clover Club for Kelley. Styling by Scott Moore. 0x000Aurbanbody.com, sideberns.com
Scott Moore: Urban Body
Inspiration: "As a former bodybuilder I could never find clothing at the mall that fit my physique. And, as a guy I hated shopping in women's stores to find fashion-forward clothing. My solution was to create Urban Body Clothing in March 2000 … We moved into a new location and launched women's fashions in April this year."
Wouldn't be caught dead wearing: "Skinny jeans. Nope, not gonna happen, ever!"
Favorite cartoon style: "Freddie, from Scooby Doo — hands down! I mean, really, the dude was buff, wore stylin' boot-cut denim with a white shirt and opposing fabric collar! The scarf was a bit much, but at least it changed colors from time to time."
Welcome praise: "I dressed a customer for his return to California for his 10th high school reunion… We worked with his high waist and short stature to give an optical illusion to his body type. He bought five outfits. He came back a few weeks later and cried as he told me how much the wardrobe transformation had changed his perception of himself…"
This article appears in Aug 11-17, 2011.