A lot of what I’m doing – and what I assume other people are doing – during the Sarasota International Design Summit is listening for great ideas and thinking about to adopt and adapt them in my own practice. Two of the summit’s late morning panelists today were great sources for inspiration in regards to Web 2.0-based business practices and how to engage consumers/community with social networks, blogs, interactivity, etc.
Josh Hallett of Voce Communications spoke about his firm’s experience creating social media-based marketing strategies for corporate clients including Sony. Some takeaways:
-If you’re going to have an interactive site like a social network or blog, you need the backend manpower to maintain it adequately, to reply to comments, provide feedback or service, etc. Hallett cited the Sony Playstation blog and described an employee whose job is to reply to comments (which can number in the hundreds per post).
This article appears in Oct 29 – Nov 4, 2008.